Astor Broadway

Astor Broadway’s luxury living extends to superior amenities including a chic lounge, duplex fitness center, outdoor workout area and indoor parking. The unparalleled offerings culminate in a landscaped roof deck with sweeping city views and space meant for entertaining.

To offer availability access to new tenants before the building was completed, Astor tasked us with developing a functional, sleek website within a short production timeframe. With creative freedom from the client, this quickly became one of our favorite projects.

Creative Direction
Digital Strategy
Web Design + Development

Developing a minimal website interface, we focused on showcasing Astor’s elegant features and beautiful spaces. The key design element was simplicity, exploiting images of the property throughout and creating a hierarchy of relevant page content for new tenants. Realizing the majority of traffic would originate from mobile devices, a seamless mobile experience was vital.

“With a short working time-frame, the team at intox delivered a beautiful website for Astor Broadway that hit on all the touch points we required. The finished product encompasses the property, and this message will be conveyed to our future tenants.”
Joe Friedman, Principal, Astor Broadway

Part of our solution included a client side control panel to manage availability listings and floor plans. Secondary pages highlighted two main areas – interiors and amenities, and the neighborhood. To minimize visitor click through and offer a clean user experience, we included a clear call to action on each page.


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