21st Century Pharmacy is an independently held healthcare company, staffed with well-trained and experienced pharmacists, dedicated to being a customer focused and innovative partner, providing medication management and clinical services in a caring, cost-effective environment.
One of the challenges on this project was working with existing logo elements and a set color scheme. We took careful consideration in our creative strategy to craft a well designed brand around these elements.
SERVICES
Visual Identity
Creative Direction
Marketing Collateral
Web Design + Development
Our goal was to soften the logo and color scheme by introducing white as a primary color, and adding an abstract butterfly icon to the logo, giving it a more approachable style. A key factor was delivering 21st Century’s message about patient care, while detailing services in the simplest format.
Comprehensive research of the client’s healthcare-specific products and services was a crucial element in structuring content on the website. We focused on how visitors would experience the site, and introduced a user-friendly navigation and patient resource center.
The result – distinctly crafted marketing collateral and a well designed, informative website developed on a responsive platform and secure server, giving patients peace of mind with each click.